In order to understand what Social Media Marketing & Social Media Optimization are, you first need to know what Social Media is. Social Media is essentially the online tools and platforms people use to share their opinions, insights, experiences, stories, pictures, videos, and perspectives with each other. Social media can end up in all sorts of different forms, including text, images, audio, and video. Some of the more popular social media platforms include message boards, blogs, podcasts, wikis, and vlogs.
Each one of these sites can be used as a medium to place your marketing message to millions of customers. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth.
What is Social Media Marketing?
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to someday soon.”
What’s the Goal of SMO?
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
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