Pay per click advertising (PPC) is a search engine marketing technique that requires you to payz a fee each time someone clicks on an ad you've placed on a specific ad network and is directed to your website. The more you agree to pay per click (or bid) for a specific keyword, the higher your ad will appear within the paid search results.
i4Consulting will develop, implement, and manage all your Pay Per Click accounts. The proper setup and management of these complex, confusing and time consuming programs will likely mean the difference between success and failure of your Pay Per Click campaign. Your business, website and specific goals will be thoroughly analyzed in order to produce a successful, individualized and cost effective online pay per click marketing campaign. Our experienced team possesses valuable knowledge from years of pay per click account management, enabling you to instantly benefit from proven strategies that work and produce results. Staying on top of these PPC networks, the evolving platforms, competitors constantly changing bids and your advertising budget requires ongoing attention. We will track the effectiveness of your ad campaigns and make necessary adjustments to maximize your return on investment.
Bidding for keywords on the Internets leading Pay Per Click (PPC) search engines such as Google and Yahoo is an integral component of any successful search engine marketing campaign. I4Consulting’s Pay Per Click Bid Management program is designed to ensure your sucess with PPC search engines. Keyword analysis and ROI tracking is just part of the paid listing consulting you'll receive.
Our Services Include:
| » | Consult with you on your pay-per-click advertising goals and strategies. |
| » | Help you identify an appropriate budget so you know exactly what your daily and monthly spend amounts will be. |
| » | Create and setup your Pay Per Click (PPC) account. |
| » | Help setup a click fraud program to reduce potential click fraud by competitors. |
| » | Research the most relevant keywords and phrases that best identify with your product or service. Initial groups often start with several hundred keywords or phrases and get whittled down to a couple of dozen or so through performance analysis. |
| » | Determine any alternative niche markets you may be able to tap into |
| » | Develop professional ad copy for your campaigns, which are keyword targeted. |
| » | Adjust your bids for appropriate placement while ensuring your cost per conversion is within your target range. |
| » | Help you improve your landing pages to increase landing page conversion rates. |
| » | Monitor your campaign daily and make appropriate adjustments on an ongoing basis. |
| » | Send monthly reports outlining the status of your campaign. |
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